People have many different reasons why they buy products. The reasons are usually based on emotions
they want to experience rather than logical reasons.

People have many different reasons why they buy products. It’s your job to figure out
what reason(s) will persuade them to buy. The reasons are usually based on emotions
they want to experience rather than logical reasons.
Here are some reasons to get you started:
They want to lose weight and wear smaller sized clothes.
They want to look better to themselves and to others.
They want to eat less fattening foods and more nutritious foods.
They want to to look, feel and be more healthy.